$422,000 to stream a movie? The continued "success" of phone cramming

If you were watching Mulholland Drive on your phone, it probably wasn’t through Streaming Flix. Aurich Lawson From July 2009 until December 2010, a Minneapolis-based company called Streaming Flix allegedly hit on a hugely profitable business model—slapping steep monthly fees for its online movie service on the phone bills of 253,269 customers. In total, $9.7 million was billed in that year and a half. How many movies did Americans watch after spending all that cash? 23. That’s no typo—and it means an average of $422,000 was spent each time someone streamed a film. It also suggests that 99.99 percent of the people paying monthly fees for the service weren’t using it.

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$422,000 to stream a movie? The continued "success" of phone cramming

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Monday, June 11th, 2012 Net News

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