Ad group: FTC blog rules unfairly muzzle online media
The Federal Trade Commission’s new “blogger rules” may be unconstitutional, according to the Interactive Advertising Bureau. The IAB, one of the Internet’s largest advertising organizations, published an open letter to the FTC Friday urging it to rescind the rules because of their “dubious” differentiation between online and offline media and how they dance around the First Amendment protections of the media. The FTC announced its controversial guidelines earlier this month, essentially saying that bloggers must explicitly disclose if they are being compensated by a manufacturer, advertiser, or service provider when they review an item.
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Ad group: FTC blog rules unfairly muzzle online media
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