Apple’s Philip Schiller was one of the witnesses to take the stand today. June 8, 2009 – Source: Justin Sullivan/Getty Images North America SAN JOSE, CALIFORNIA—Apple’s ambitious patent and trademark case against Samsung got into full swing on Friday, as two Apple executives took the stand, testifying about the company’s creative process, and the huge marketing campaign that supports its flagship products. “You only have a split second” to sell the consumer First came Philip Schiller, Apple marketing VP. Schiller spoke to the jury about how Apple got into the phone business, and how the company sold iPhones to a hungry public. “We’d had this big hit called the iPod,” Schiller began. “That really changed everyone’s view of Apple, both inside and outside the company.

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Apple v. Samsung: Apple says Samsung is free-riding on $1 billion in marketing