Challenging ‘geek chic’ sex appeal
Earlier this month Verizon Wireless launched a print marketing blitz aimed at sowing the seeds of doubt into the hearts of potential iPhone buyers, says Sam Gustin DailyFinance . And, “The ads make it abundantly clear that Verizon Wireless, a joint venture of Verizon and Vodaphone and the largest wireless provider in the country, isn’t going to stand back while Apple and AT&T reign over the smart-phone market”, says Sam, going on »»» Below the surface of these ads, however, is an interesting study in shifting attitudes toward popular male identity. Verizon appears to be challenging a prevailing definition of “geek chic” sex appeal, lately personified by Justin Long’s “Mac” character, Apple’s blasé, hoodie-wearing hipster.
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Challenging ‘geek chic’ sex appeal
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