Google: make GooTube pay with DRM

p2pnet news view DRM | Advertising:- Google wants to “drag YouTube into profit” with yet another DRM (Digital Restrictions Management) consumer control programme. It wants to convince “music and film footage rights owners to make advertising revenue from their content rather than remove it from the video-sharing site for breach of copyright,” says the Guardian . And it hopes to do that with ContentID, a “fingerprinting system for rights holders that means YouTube can identify their material even when it has been altered and made part of user-generated content such as wedding videos or satirical clips”.

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Google: make GooTube pay with DRM

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Monday, November 2nd, 2009 P2P News

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