Norwegian ISP: dig your own fiber trench, save $400

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How did a Norwegian electricity company become the biggest fiber-to-the-home provider in the country? By adopting an innovative business model, offering faster speeds at identical prices, and—most unusual of all—letting customers save a few hundred bucks by digging their own fiber trenches through their backyards. We spoke to the company about the willingness that Norwegians have shown to get involved in laying their own infrastructure.