coverage-spat
Verizon and AT&T continue slap fight over “Map for That” ads
Verizon and AT&T are playing out their 3G coverage spat in court, with Verizon asserting that “the truth hurts” when it comes to AT&T’s 3G coverage. Verizon’s statement is just the latest in the legal battle that started earlier this month when AT&T filed a lawsuit over Verizon’s “There’s a Map for That” ad campaign—the gloves are off, and it’s clear that both companies are willing to go to great lengths to push their own marketing agendas. If these two companies were five-year-olds, AT&T would be screaming “VERIZON STARTED IT!” The network began running ads in October—meant to directly target Apple’s and AT&T’s ” There’s an App for That ” ads—that showed a Verizon coverage map next to AT&T’s.
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