marketing
Antitrust incoming? Google hit by EU complaint, FCC filing
Turning search into powerful marketing channel for own services, claims Foundem Shopping comparison site Foundem this week fired the opening shots in the coming Google antitrust battle, with a complaint to the European Commission and a filing with the US Federal Communications Commission accusing Google of posing “an immediate threat to competition and innovation.” The US filing is in response to the FCC’s net neutrality enquiry, and seeks to have search neutrality included in FCC rule-making.…
Continue reading »MooZar Aims To Turn Pirates Into Paying Customers
Over the years there have been quite a few starry-eyed companies who believe that they have the answer to online piracy, turning the millions who access unauthorized music online into a significant source of revenue for the recording industry. The latest outfit set to attempt online musical alchemy are known as MooZar . The company was recently touting its wares at MIDEM and has been running very large, very expensive ads recently, both online and in print.
Continue reading »FDA ponders drug ads on Twitter, et al
How far should Twitter, Wikipedia, blogs and other “social media” go in promoting drugs online? Google, Yahoo and “other Web companies” don’t believe you already have enough coming at you in the way of advertisements. So they’re joining the pharmaceuticals in trying to talk US federal regulators into making it easier to tout drugs online.
Continue reading »ASA turns beady eye on web content
Online ads will have to straighten up, fly right An industry rule-book for marketing communications in the UK is being amended to cover website content for the first time.…
Continue reading »Linewire hires contextual ad veteran, doubles down on ad strategy
Limewire announced two new hires today : John Pavley is joining the company as VP of egineering and Shoshana Winter as VP of marketing. Winter is one of the co-founders of the pioneering social networking site Six Degrees, which in itself is pretty interesting, but the hire of Pavley should be a real eye opener. Here’s a quick bio from the company’s press release: “Pavley comes to Lime Wire from Conductor, Inc., where as Chief Technology Officer, he led R&D, Development, Technical Operations, and IT for the company.
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