New McAfee ‘report’

US ‘anti-virus’ firm McAfee, which piggy-backs on the popularity of celebrities such as Jessica Biel and Brad Pitt to hype its product , is now using spam emails as a self-advertising tool. It says spammers are “increasingly piggybacking on the reputation of big brand names to take advantage of their online audiences,” according to TechCentral . “In its new spam report, McAfee also said that it was also seeing an increase in ‘targeted’ or ’spear’ phishing, and brand abuse in non-phishing e-mails,” says the story, going on: “McAfee warned that corporations needed to be vigilant about the type of brand abuse that criminal gangs would use to ‘tap into’ their audiences.” It “used to be easy to spot a spam message: poor language, misspellings, grammar errors, and sloppy graphics,” it says at, but, “the latest spams are professional, and almost foolproof.” So who ya gonna call … ?

Tags: advertising, citizen, jessica, jessica-biel, mahatma-gandhi, online, permission, popularity, pump-out-custom, reputation, result, view