Tim Ferriss is an accomplished American writer and author of bestsellers such as The 4-hour Workweek and The 4-Hour Body. This week he will release The 4-Hour Chef – a rather extravagant and out of the ordinary cookbook. In order to cope (or rather to counter) the setbacks of US’s book retailers, which decided to ban Amazon published books in an effort to maintain book sales’ current condition, Tim Ferriss and BitTorrent decided to join forces. “The nature of publishing has fundamentally changed,” said the 35-year-old author. “The business models and marketing must change to reflect what consumers want, and these wants can be harnessed to hugely benefit the content producer: the writer, the musician, etc. BitTorrent is a technology and ecosystem that is part of this sustainable future for content. There’s no turning back, and I want to embrace the change-makers.” As for BitTorrent, they’ve also made this partnership public by writing on their blog: On November 20th, Tim will release The 4-Hour Chef.

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The 4-Hour Chef – A Book That Brought Together A Famous Writer And BitTorrent