Twitter – 10 degrees of integration

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Twitter is “The Few speaking to The Many,” says Simon Dumenco in Advertising Age . “All the frothy utopian rhetoric of social networking aside, and regardless of the rise and fall of media conglomerates, big media is almost always about The Few profiting at the expense of The Many’s attention.” It was Big News when Ashton Kutcher’s Twitter chirped a million tweets. And when Oprah Winfrey became part of the flock … Now, “When social media gets bloated, it can very easily revert to a pre-Web 2.0 paradigm: broadcasting,” says Dumenco.